The 3/50 Project

Much of The 3/50 Project's success has been attributed to its simple, consumer-friendly message . Unlike traditional Buy Local campaigns, the Project speaks in what's been referred to as "dinner table language," avoiding technical terminology or mathematical equations.

Consumers are asked to think of three businesses they would miss if they disappeared, then return to them, with a reminder that those transactions are what keeps the doors open.

The number 50 ties to the fact that if just half the employed U.S. population dedicated $50 of their current monthly spending to locally owned independent businesses, more than $42.6 billion of revenue would be generated annually.

The 3/50 Project message then explains that for every $100 spent in local, independent brick and mortar businesses, more than $68 returns to the local economy; when spent in a big box or chain, the amount drops to only $43. Spend it online, and unless you live in exactly the same community as the e-tailer, nothing comes home.

*Fitness For Success is a locally owned/operated "brick, mortar and sweat" business and we would like to thank all of you that support us!
Keep Fitness Alive!
-Clayton McCaulley - Owner